Don Tapscott speaking: The Naked Corporation
Anna Lopes, Trent University board member and Tapscott's wife, is said to have provided "valuable ideas and advice" to The Naked Corporation which Tapscott co-authored with David Ticoll.
In their honour, Trent hosts the annual Don Tapscott and Ana Lopes Business and Society Lecture Series.
The Naked Corporation
by Don Tapscott (Trent Alumni).
If you have to be naked, you had better be buff. We are entering an extraordinary age of transparency, where businesses must for the first time make themselves clearly visible to shareholders, customers, employees, partners, and society. Financial data, employee grievances, internal memos, environmental disasters, product weaknesses, international protests, scandals and policies, good news and bad; all can be seen by anyone who knows where to look. Welcome to the world of the naked corporation. Transparency is revolutionizing every aspect of our economy and its industries and forcing firms to rethink their fundamental values.
Don Tapscott , bestselling author and one of the most sought after strategists and speakers in the business world, is famous for seeing into the future and pointing out both its forest and its trees. David Ticoll, visionary researcher, columnist, and consultant, has identified countless breakthrough trends at the intersection of technology and business strategy. These two longtime collaborators now offer a brilliant guide to the new age of openness. In The Naked Corporation , they explain how the new transparency has caused a power shift toward customers, employees, shareholders, and other stakeholders; how and where information has exploded; and how corporations across many industries have seized on transparency not as a challenge but as an opportunity.
Drawing on such examples as Chiquita's total turnaround on matters of ethics, to Shell Oil's reinvention of itself as an environmentally focused business, to Johnson & Johnson's longstanding and carefully nurtured reputation as a company worthy of trust - as well as little-known examples from pharmaceuticals, insurance, high technology, and financial services - Tapscott and Ticoll offer invaluable advice on how to lead the new age, rather than simply react to it.
The Naked Corporation is a book for managers, employees, investors, customers, and anyone who cares about the future of the corporation and society. A new age is upon us, and you can either work with it and thrive, or fight it and die.
Source: www.nakedcorporation.com
Trent University and the Greater Peterborough Chamber of Commerce co-sponsored a public event on Wednesday, March 26, (2003) that featured Trent alumnus Don Tapscott, an international authority on the application of technology in business. Mr. Tapscott is a consultant to some of the world’s largest corporations. He is the author of nine books and speaks worldwide about business strategies and organizational transformation. The Washington Technology Report says “he is one of the most influential media authorities since Marshall McLuhan.” This event was the premiere Trent University Don Tapscott & Ana Lopes Business & Society Lecture. Mr. Tapscott is a graduate of Trent University. He also chaired the successful 1996-2001 Beyond Our Walls Capital Campaign, which raised $17.2 million for the University. Ana Lopes is a member of the Trent University Board of Governors and the founder of Saralex Communications.
Source: Focus Trent, April 10, 2003
Other articles and commentary on The Naked Corporation:
- The Transparent Corporation, by Marcia Stepanek's published in CIO Insight (Strategies for IT Business Leaders), October 1, 2003.
